American rapper, music producer and record company executive. Born and raised in Harlem, he began his music career as a member of the hip-hop collective ASAP Mob, from which he adopted his nickname. In August 2011, Rocky's single “Peso” leaked online and began airing on the radio a few weeks later. Rocky released his debut mixtape “Live. Love. A$AP” later that year to widespread critical acclaim. The success of what is considered his breakthrough project led to a joint venture recording contract with Polo Grounds Music and Sony Music's RCA Records